Define what makes you different
A useful brand strategy explains your audience, your offer and the values behind your work. This gives design decisions a clear direction.
Create a connected system
Typography, color, imagery and tone of voice work together. Document their use so a presentation, website and social post feel like parts of the same business.
Put consistency into practice
Start with the assets your team uses most. A small set of practical templates and clear guidelines makes consistency easier to maintain as the business grows.