Understand the customer journey
Map how people discover your business, evaluate your offer and get in touch. Identify the points where information or a clearer next step would help.
Prioritize the foundations
A useful website, a recognizable identity and accurate business information provide a foundation for campaigns. Choose channels based on your audience and available resources.
Review and improve
Agree what success means before starting. Use relevant enquiry quality, customer feedback and campaign data to decide what to improve next, without assuming every channel will perform equally.