Listen to the questions customers ask
Use real customer conversations to shape your service pages. Explain what you do, where you work and how to get started in the language your audience uses.
Give each page a clear job
Organize related information together, use descriptive headings and connect supporting pages with helpful links. Avoid creating near-identical pages just to repeat keywords.
Improve the foundations
Readable mobile layouts, clear navigation and appropriately sized images make content easier to use. Review search enquiries and customer feedback to choose your next improvements.