Branding
A naturally different identity.
A tactile fragrance identity direction combining warm materials, packaging and editorial typography.
ORIGINAL WEBSIOTECH STUDIO EXPLORATION
ATELIER / Fragrance & Lifestyle
Brand strategy · Visual identity
The design direction
A tactile fragrance identity direction combining warm materials, packaging and editorial typography. This self-initiated concept illustrates a possible creative direction. It does not represent a commissioned client project or measured business results.
Designed with purpose
A clear visual hierarchy, consistent typography and a focused narrative help create a considered experience for the intended audience.
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